In 2011, while browsing Yahoo Finance, I was served an ad for Jammin’ Java.
However, this ad wasn’t for their coffee. It was for their stock.
Jammin’ Java was company trading on the Over The Counter Bulletin Board (OTCBB) under the ticker symbol JAMN. The company sold Marley Coffee … yes, a brand of coffee with Bob Marley’s name attached to it.
The internet was flooded with ads for JAMN. But the ads were focused on the stock, not the coffee. Now, there were some videos with Rohan Marley (Bob’s son) that seemed to be focused on the coffee, but even with those videos, they made it a point to show the ticker symbol for the company.
Why would a company that wants to sell coffee advertise its stock?
Because they wanted to hype the stock up so they could sell it at a high price, and let insiders get rich while leaving others holding the bag.
It was a classic OTC pump and dump campaign. But, rather than sending out hard mailers across the country to people’s mailboxes as had been previously done with other pump & dumps, the stock ads were primarily done on the internet.
The campaign was very successful. In early 2011, JAMN went from trading around 50K shares per day at a price of around 50 cents, to over 1 million shares per day. The stock eventually went parabolic, hitting a high of $6.35. And, like every other pump and dump, it would collapse and lose all of its gains.
JAMN now trades for .001 cents.
Before the SEC cracked down on OTC pump and dumps, they were common. I’ve even written about them in the past in their connection with the nutrition industry. One factor in common with all of them is they involved advertising the stock in some fashion. For JAMN, it was through internet ads. For many others, it was often through pamphlets or newsletters you’d get in the mail like these ones for MSEH:
Or this one for NXTH (which still trades for .005/share). This one even included Shaquille O’Neal in the pump.
You’ll note that all of these focus more on the stock rather than the company and its product. And that’s because the intent is to get you to buy the stock so that the people behind the paid pump could dump their shares (often which they had obtained for no cost at all) on you. The fine print would disclose that these were paid stock promotions, like this one for MSEH:
“Swiftwood Press, LLC…was reimbursed by Northbound Marketing Group LTD for certain expenses it incurred in connection with its analysis and investigation of the companies profiled herein….Northbound Marketing Group LTD received monies from shareholders and paid seven hundred fourteen thousand, one hundred six dollars to marketing vendors, to pay for all the costs of creating and distributing this report.”
But people usually don’t read the fine print.
Crypto: The New Paid Pump
You don’t see as many paid OTC stock promotions since the SEC has cracked down on a lot of them. But that hasn’t stopped paid promotions in general. They’ve just found a new home: cryptocurrency.
This was on the side of a London bus: an advertisement to buy Bitcoin.
The ads also appeared in the London Underground, and the ads eventually got banned. This also isn’t the first ad to get banned in the UK. Here’s another one encouraging investment in Bitcoin.
Full-page ads to get people to buy Bitcoin also appeared in Hong Kong tabloids. I wish I had screen captured them at the time, but I’ve been served Facebook ads in the past on Bitcoin.
And it’s not just ads for Bitcoin. It’s also ads for other crypto, like this ad with James Altucher.
Legit Companies Don’t Advertise Their Stock
Whenever you see paid ads promoting an investment, that’s a major red flag. The people promoting the investment aren’t looking to help you. They just want you to buy at a higher price. They’re playing the greater fool game, and they’re hoping you’re the greater fool.
Legit companies don’t advertise their stock. When I go to Costco’s website, I don’t get advertisements to invest in Costco. When I see ads for Target on the internet, those ads don’t tell me to invest in Target stock.
Why? They don’t need to. They have real products to sell. They make money through their business operations…not by selling stock.
Crypto is nothing like this. There is no underlying company or asset. Its only value is what someone else is willing to pay for it. It’s purely based on belief.
The Similarities Between OTC Pumps and Crypto
Crypto is more similar to the OTC pump and dumps. Here’s a list of the similarities:
1. LITTLE OR NO UNDERLYING BUSINESSES OR ASSETS
Most OTC pump and dumps were shells with no business operations. Of the ones that were business operations, they had little to no revenue and severe losses (JAMN had a cumulative 750K loss through April of 2011). Crypto is the same. There is no underlying business or asset for crypto. There’s literally nothing underneath it other than people’s beliefs.
2. PARABOLIC MOVES
Parabolic moves were common with really successful pumps. JAMN wasn’t the only OTC pump & dump to undergo a parabolic move and crash. Here’s LEXG from 2011.
Similar to the parabolic moves that some OTC pumps like JAMN and LEXG went through, cryptos have undergone parabolic moves and now in the midst of collapses.
3. LITTLE REGULATION
The OTC markets have much less regulation than the NASDAQ or NYSE, making them ideal for scams. This is similar to the crypto world, where there’s very little regulation which makes them a hotbed for scams.
4. NEGATIVE SUM GAME
OTC pump and dumps are a negative sum game for everyone but the stock manipulators. This means investors as a whole lose money. It has a negative expectancy for investors, meaning the average investor loses money.
Cryptocurrencies are the same. They would be zero sum (the money going in equals the money coming out), but they become a negative sum game when you factor in the money that miners extract from the system.
It’s even worse when you consider the high probability of liquidity problems with Tether and other stablecoins (which act as intermediaries between converting crypto to real $).
This means that, just like the OTC pump & dump, crypto has a negative expectancy … the average investor will lose money on it.
This is very different from the stock market. The average investor who invests in index funds over the long term will make money and have a positive expectancy. It’s a positive sum game because the stock market is tied to economic output. There are real companies with real assets, cash flows, profits, and products underlying the stock market. That’s not true with crypto.
5. EXCITING LANGUAGE
If you look at the paid OTC mailers I showed you earlier, you’ll see a lot of language to excite you. Not only are there mentions of potentially large returns, but you’ll see words and phrases like “Revolution”, “the Saudia Arabia of Natural Gas”, “reshaping our country”, etc. They all promise that you’re getting in on the cusp of something exciting and new. Of course, these claims weren’t even close to reality.
The claims being made about crypto are no different. I’ve seen massive price targets put on crypto (like $250K for Bitcoin). I’ve heard crypto described as “revolutionary”, “disruptive,” “like the beginning of the internet”, “you’re getting in on ground floor”, “the latest technology”, etc. Of course, none of it’s true.
It’s not revolutionary or disruptive. “Blockchain” on which cryptocurrencies are based is simply technobabble for a type of encrypted decentralized database, and there’s nothing revolutionary about it. It’s not “disruptive” either. The last time I checked, Bitcoin, despite being around for 12 years, is only accepted by less than .01% of U.S. businesses (many of which are likely just crypto-related companies anyway). It’s extremely energy inefficient (currently, the average Bitcoin transaction takes enough energy to power a U.S. household for over 40 days…the same energy that it takes to do 1 million Visa transactions). It’s extremely slow (the Bitcoin network can only do around 7 transactions per second). The massive inefficiencies and energy consumption make them unscalable. The volatility makes cryptocurrencies unusable as currencies or as stores of value. They contribute to massive hardware waste. It’s unsustainable since the massive energy consumption only grows as the network and price go up. It’s also not like the beginning of the internet. From the 12-year period of 1992 to 2004, the internet showed rapid development and expansion to where EVERYONE was using it and it became a major component of everyone’s lives. In the 12 years of Bitcoin and all its crypto children, the only substantial changes have been in the prices, and the massive network energy consumption. I could go on and on, but there’s a massive gap between the supposed promises and language surrounding crypto and the reality. The emperor has no clothes, yet there’s a lot of people getting all excited about how good the emperor’s new clothes look.
6. CELEBRITY INVOLVEMENT
There have been many cases of celebrities getting involved in OTC pump and dumps. I already showed you the example of Shaquille O’Neal’s involvement in the NXTH pump. Tiger Woods, the rapper 50 Cent, and Justin Bieber have also been involved in pump and dump campaigns. And the same is true with crypto, with Floyd Mayweather appearing at a Bitcoin conference and Paris Hilton pumping it as well.
The Main Difference Between OTC Pumps and Crypto
At least OTC pumps come with a disclaimer.
I have zero vested interest in crypto. I’ve never put a dime of my money into it, and I haven’t shorted it either (I don’t do long-term shorts, and I also don’t want to contribute to crypto’s massive energy consumption by transacting in it). I usually don’t care if people want to play greater fool or zero sum games. Hell, I’m a day trader which is a zero sum game at best. But, I’m very real with people when it comes to day trading. I tell them the stats that 80% of day traders lose money and less than 1% are able to predictably and reliably make money over the long run (which means that I’m in that 1%). I tell them it’s zero sum so that for someone to win, someone else has to lose. I usually warn people against getting into it, even though I day trade myself. And I tell them if they’re going to do it, prepare for a long, hard road before you get consistently profitable (if you ever do).
But people aren’t real when it comes to crypto. I don’t think your average Joe who has gotten into it is dishonest. I just think the person gets caught up in the excitement and emotions about it, and is unable to view it objectively. I think many aren’t aware of the risks (particularly the systemic risks), and/or downplay the risks and overestimate the upside if they do know about them (people in general have poor conceptions of risk/reward…look at the people who are willing to risk COVID but not get vaccinated). I think a lot of people also don’t know just how bad the energy consumption is, and if they do know, they have a tendency to greenwash it.
I’ve gradually become more outspoken against crypto…moreso than your run-of-the-mill stock pump & dump simply because crypto costs all of us without giving us any real benefit. Its massive energy and hardware costs, carbon footprint, and enabling of ransomware (the Colonial pipeline ransomware attack was very costly) are serious problems. I’ve got no problem with people that want to speculate, but unfortunately this is an instance where people’s speculation are costing everyone else…not just the speculators.
I’m the type of person that, when I’m a neutral observer, I’ll read arguments from both sides to get a better idea of what’s going on. And every pro-crypto argument I’ve seen fails miserably. And the only pro-arguments I’ve seen for crypto come from people with a vested interest in it. So you need to ask yourself the question: who’s going to be more objective in their assessment of it? Would you believe independent scientists on the impacts of cigarette smoking on lung cancer, or tobacco companies?
I’ll note that I have friends who have invested in crypto in one way or another, so if you read this, this isn’t anything personal against you. But, just like in the fitness industry, I’m a skeptical, evidence-based person and the evidence isn’t in crypto’s favor.
If you want to read further on crypto, why the major arguments for it fail, scientific sources on its energy consumption, and the problems with stablecoins like Tether, here’s some sources:
- Why Cryptocurrency is a Giant Fraud (tears down all the major arguments for crypto)
- Bitcoin is a Ponzi (an article by a computer science professor explaining why Bitcoin and other crypto fit every definition of a Ponzi, while stocks/real estate/gold do not)
- Blockchain, the amazing solution for almost nothing
- Why crypto has failed its own criteria
- The Tether ponzi scheme
- More evidence that stablecoins lack sufficient reserves, and there’s not enough money in the crypto ecosystem to cover everyone
- Why comparisons between the early internet and blockchain fail
- The conspiracy theory economics of Bitcoin
- Bitcoin Energy Consumption Index
- Bitcoin Boom: What Rising Prices Mean for the Network’s Energy Consumption (peer-reviewed scientific journal article)
- The Alternate Reality Game That Is Crypto
- Cambridge Bitcoin Electricity Consumption Index
- Goldman Sachs Analysis of crypto, with some great graphs showing just how much of bubble it really is
DISCLOSURE UPDATE 6/17/2021: When I originally posted this, I had no position in any crypto related instruments. However, given the extreme bubble and the high probability of a collapse of the crypto ecosystem due to a variety of factors, I now have some long-dated MSTR puts.